The Disruption Dilemma Joshua Gans
Publisher: MIT Press

Industry and later popularized by his book The Innovator's Dilemma, published in 1997. It's important to remember that disruption is a positive force. The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. *FREE* shipping on qualifying offers. You can't control this and as an incumbent you can't ignore it. The Disruption Dilemma [Joshua Gans] on Amazon.com. Disruption is a business buzzword that has gotten out of control. Disruption was first explained by Clayton M. In 2003, Christensen and coauthor Michael E. The innovator's dilemma clayton christensen. Disruptions are the bane of a delegate's life. Today businesses are being disrupted from horizontal and vertical directions. Christensen in the bestseller, The Innovator's Dilemma. Christensen called this reaction “The Innovator's Dilemma.